Do Bigger Discounts Actually Make People Buy More?
50% OFF. 40% OFF. 30% OFF. 20% OFF. 10% OFF. When you see them lined up like that, the answer seems obvious. More discount should mean more sales. If 10% off makes a product attractive, 30% should make it even more attractive. Right? Not necessarily. And…
How McDonald’s Turned “I’m Lovin’ It” Into a Global Brand Asset
There are thousands of advertising campaigns that become famous. Far fewer become part of a brand’s memory. “I’m Lovin’ It” is one of them. You can hear the melody and recognize McDonald’s before the Golden Arches appear. You can see the words and…
How Paper Boat Sold Memories, Not Just Drinks
What do you remember when you think about summer vacations? Maybe it is the taste of something your mother made. Maybe it is a rainy afternoon. Maybe it is making a paper boat and watching it disappear into a puddle. Maybe it is something much smaller…
How Fevicol Made Glue Funny — and Turned Advertising Into a Brand Asset
Glue is not supposed to be interesting. You buy it when something needs to stick. You use it. You put it away. Done. And yet, ask people to name an adhesive brand in India, and there is a very good chance one name comes to mind almost immediately:…
Why “Limited Edition” Makes People Want Things More: The Psychology of Scarcity
Imagine two identical products sitting next to each other. One says Available now. The other says Limited Edition. Only 500 made. Suddenly, the second one feels different. Maybe you weren’t planning to buy either. But now you’re thinking:…
Why Progress Bars Make You Want to Finish: The Goal-Gradient Effect
Have you ever opened an app and seen: Profile 80% complete. And suddenly felt the urge to finish the remaining 20%? Or collected eight stamps on a coffee card and thought: “I’m almost there. I might as well get the next two.” Or watched a delivery…
How Campa Is Bringing a Heritage Brand Back to Life: The Marketing Strategy Behind Its Revival
There are some brands people remember. And then there are brands people remember remembering. Campa belongs in the second category. For many Indians, the name carries memories of an older India — a familiar bottle, a familiar taste and a brand that was…
Why Some Brand Slogans Stick in Your Head: The Psychology of Memorable Slogans
“Just Do It.” “Think Different.” “I’m Lovin’ It.” You probably don’t need to see the logo to know which brands these belong to. That’s the strange power of a good slogan. A few words can sit in your memory for years. But think…
When AI Becomes the Product Finder: Why Product Data Is Becoming a Marketing Asset
AI is changing how people discover products. Learn why accurate product data, reviews, pricing, availability and brand information are becoming critical marketing assets.
How Lenskart Turned Eyewear Into an Omnichannel Brand
Buying glasses sounds simple. Find a frame. Try it. Check whether it looks good. Get the right prescription. Pay. Done. Except it isn’t always that simple. Eyewear is one of those products where customers often want to see, touch and try before…
